1:1 support packages

⋆

1:1 support packages ⋆

While ShelfMade provides group resources and community support, our 1:1 coaching packages give you dedicated, personalized guidance to overcome your unique challenges and fast-track your success.

Product Launch Lab

Take your product from concept to production-ready by validating your idea, ensuring compliance, and connecting you with the right manufacturing partners.

    • Product Development & Validation: Confirm your idea’s viability before investing further.

    • Customer Validation & Market Research: Learn how to conduct market surveys, customer interviews, and competitive analysis to ensure there’s a genuine need for your product.

    • MVP Development: Understand how to design a minimum viable product to test assumptions, gather feedback, and iterate quickly.

    • Brand & Messaging Fundamentals: Establish a clear value proposition, define your brand identity, and develop core messaging that resonates with your target audience.

    • Manufacturer Vetting & Recommendations: Discover how to research, negotiate with, and select the right co-packer—with a curated list of potential manufacturers provided for your product.

    • Packaging & Compliance: Ensure your product meets UPC, GS1, FDA, and other regulatory requirements.

    • Production-Ready Checklist

    • GS1 & Barcode Guide

    • Manufacturer Vetting Template (including a list of recommended manufacturers)

    • MVP Development Framework

    • Basic Brand & Messaging Guide

    • Product Development Roadmap

    • 3 One-Hour 1:1 Coaching Calls:
      These calls are designed to cover each core topic sequentially, ensuring a structured progression from product validation to production readiness.

    • Follow-Up Email Support & Voxer Communication:
      Between calls, you’ll receive dedicated email support to answer questions, review materials, and provide additional guidance. You will also have text message and walkie talkie support via Voxer

    • Post-Session Recaps:
      After each call, you’ll receive a recap with key takeaways and an actionable plan to keep your progress on track.

    • Founders at the idea or early development stage who need a clear, step-by-step plan to bring their product to life while laying a strong foundation in market understanding and brand fundamentals.

  • $2,900

Custom Sales & Retail Strategy

Build and execute a robust sales and marketing strategy to drive revenue, secure retail partnerships, and boost brand awareness.

    • Sales Strategy Creation: Map out regional and national retail plans.

    • Retailer Targeting & Outreach: Identify and connect with the best retail partners.

    • Marketing for Sell-Through: Learn tactics to drive sales once your product is in stores.

    • Sales Materials Development: Craft high-impact sales decks and outreach emails.

    • Marketing Support Plan: To support the retailers you enter

    • Leveraging Influencers & Social Media: Create demand and drive brand awareness.

    • Custom Sales & Retail Strategy

    • Buyer Contact List & Outreach Strategy

    • Sales Deck & Buyer Outreach Template

    • Marketing Playbook for Sell-Through

    • Retailer Pitch Email Scripts

    • 4 One-Hour 1:1 Coaching Calls:
      These calls are designed to cover each core topic sequentially, ensuring a structured progression from product validation to production readiness.

    • Follow-Up Email Support & Voxer Communication:
      Between calls, you’ll receive dedicated email support to answer questions, review materials, and provide additional guidance. You will also have text message and walkie talkie support via Voxer

    • Post-Session Recaps:
      After each call, you’ll receive a recap with key takeaways and an actionable plan to keep your progress on track.

  • Founders ready to scale sales in both retail and online channels who need clear strategies for buyer outreach and account growth.

  • $3,900

Brand Identity Reboot

Completely refine and reposition your brand to enhance market appeal, shelf presence, and customer connection.

    • Brand Positioning & Messaging: Differentiate your brand effectively in the market.

    • Competitive Market Research: Gain insights into your competitors and identify opportunities to stand out.

    • Visual Identity Refresh: Update your logo, packaging, fonts, and overall aesthetic.

    • Sales & Marketing Materials: Modernize sales decks, website copy, and outreach emails.

    • Building Your Brand Story: Craft a compelling narrative around your mission and values.

    • Cross-Channel Alignment: Ensure consistency across retail and DTC platforms.

    • Competitor Analysis Report

    • Brand Messaging Guide

    • Packaging Refresh

    • Updated Sales Deck and assets

    • Website branded assets

    • Rebrand Execution Plan

    • 4 One-Hour 1:1 Coaching Calls:
      These calls are designed to cover each core topic sequentially, ensuring a structured progression from product validation to production readiness.

    • Follow-Up Email Support & Voxer Communication:
      Between calls, you’ll receive dedicated email support to answer questions, review materials, and provide additional guidance. You will also have text message and walkie talkie support via Voxer

    • Post-Session Recaps:
      After each call, you’ll receive a recap with key takeaways and an actionable plan to keep your progress on track.

    • Founders needing a rebrand or those who want to strengthen their brand identity to stand out in a competitive market.

How it works

We’re serious about delivering results—and every minute counts.

Here’s an overview of the timeline you can expect when you invest in our 1:1 package.

Week 1

Deep Dive

We’ll meet 1-on-1 to discuss brand initiatives, roadblocks, and goals.

Week 2

Brand Research

I’ll use 15 years+ experience to research and audit to identify new opportunities for your brand.

week 3

Thought Partnership

We’ll meet 1-on-1 for thought partnership and collaborate on how your brand can strategically reach goals.

Week 4

Strategy In Action!

We’ll meet 1-on-1, you receive your brand strategy deck, and we put your strategy into your day-to-day schedule to make things happen!

Week 5

Final Wrap Up

You’ll have a complementary meeting this year as you put your brand strategy into action. I’m here to answer questions, trouble-shoot, and connect you with the right industry people!