Meet Our Experts
Our team has built and scaled CPG brands to $100M+, raised millions, and landed on 50,000+ retail shelves.
We know firsthand how challenging this journey can be, and we created ShelfMade to be the resource we wish we had when we started. Now, it’s yours—a proven roadmap, expert tools, and the support you need to grow your brand with confidence.
Meet Ashley
Founder
Launching a brand requires relentless determination, guts, and a refusal to quit. I know because I’ve been there.
I’m an entrepreneur, brand builder, and mentor with over 15 years in the food & beverage world. I’ve built and sold four companies, generated nearly $40M in sales in just five years, and learned firsthand what it takes to scale a successful brand.
In 2013, I launched Buff Bake, a protein cookie brand that quickly landed in major retailers like Vitamin Shoppe, GNC, and Whole Foods. Then came Spudsy—turning imperfect sweet potatoes into a snacking sensation now sold in over 20,000 stores nationwide. Today, I lead Sprinkles CPG, the sister company to the iconic Sprinkles Cupcakes, spearheading retail expansion into 4,000 Walmart and 2,000 Target stores.
But enough about me—my focus now is on you.
We built ShelfMade so food & beverage founders don’t have to figure it all out alone. No more guesswork, wasted money, or feeling stuck. This is your shortcut to success—a proven roadmap with expert guidance, real strategies, and a community that’s got your back.
Let’s build your dream brand—together.
– Ashley
Meet our experts
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Tasia Skochil
Operations Expert
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Robb Hewett
Marketing Expert
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David Boyle
Manufacturing and Operations Expert
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Aaron Younessi
Sales Expert
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Alex Bayer
Crowdfunding Expert
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Shannon Wiesner
Marketing Expert
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Greg Esslinger
UNFI Expert
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Sabrina Kautz
Marketing Expert
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Amy Boysen
Sales Expert
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Katie Mack
Community Support
How we support you
Expert Group Chats:
Get instant answers and resources through topic-specific chats covering sales, marketing, logistics, operations, manufacturing, buyer contacts, and more. It’s like having a group of industry experts and peers just a text away.
Monthly Consulting Calls:
Join 10–15 small-group calls each month on critical topics like sales, marketing plans, reaching buyers, and raising money. Each session includes 45+ minutes of live Q&A, so you get real-time advice tailored to your business.
On-Demand Learning:
Explore self-paced courses and expert-led resources anytime, giving you the flexibility to learn and grow on your schedule.
Templates & Tools:
Access battle-tested tools like sales decks, investor decks, promo calendars, and production planning sheets—plus step-by-step video guides. These are the same resources we’ve used to scale our own CPG brands, now available for you to customize and apply.
1:1 Expert Support:
Book private consulting sessions with experts for personalized guidance at discounted rates (additional fee).