Privacy Policy

Effective Date: November 6, 2025

At ShelfMade CPG, we value your trust and prioritize transparency regarding how your personal information is collected, used, and protected. Please review this Privacy Policy to understand our practices fully.

A. What Personal Data Do We Collect From You?

You can manage cookies via your browser settings or through the consent banner on our website. For more details, see our Cookie Policy.

Personal data refers to information that can identify you, such as your name, email address, and IP address. We may collect and process your personal data in the following ways:

  1. Opt-In to Email Communications: Your name, email address, and optional information about your interests in product development and entrepreneurship.
  2. Waiting List: Your name and email address.
  3. Transactions: Your name, email address, billing information, and payment details.
  4. Submitting Questions: Your name, email address, and submitted question.
  5. Courses and Lessons: Your name and email address.
  6. Webinars: Your name and email address.
  7. Community Platform: Your name and email address. You may also voluntarily provide a profile picture, social media handles, and a description of yourself or your business.
  8. Cookies and Analytics: Our site and services may also contain web beacons and may store small text files (“cookies”) on your device to enhance your experience and compile statistical information about our site. We may also use analytics tools such as Google Analytics or Meta Pixel to understand how visitors engage with our site.
  9. Third-Party Payment Processors: Payment information is handled by secure third-party processors (e.g., Stripe, PayPal). ShelfMade CPG does not store your complete payment details.
  10. We use cookies to enhance your experience by:
    • Simplifying account login
    • Analyzing site usage and performance
    You can manage cookies via your browser settings or through the consent banner on our website. Essential cookies are required for site functionality and cannot be disabled. For more details, see our Cookie Policy.

B. What Is The Purpose Of Processing Your Personal Data?

We collect the information listed above for the following purposes:

  1. Opt-In to Email Communications: To provide information and updates about our offerings.
  2. Waiting List: To notify you when a course, program, or service becomes available.
  3. Transactions: To process purchases and provide receipts or confirmations.
  4. Submitting Questions: To respond to inquiries.
  5. Courses and Lessons: To deliver course materials and updates.
  6. Webinars: To provide event access and related resources.
  7. Community Platform: To facilitate community engagement and interaction.

C. Legal Basis for Collecting and Processing Your Information

The legal basis for processing your personal data includes:

  1. Opt-In to Email Communications: Consent.
  2. Waiting List: Consent.
  3. Transactions: Contractual necessity for purchases.
  4. Submitting Questions: Legitimate interest in responding to your inquiries.
  5. Courses and Lessons: Consent.
  6. Webinars: Consent.
  7. Community Platform: Consent.

D. Who Has Access to the Data We Collect?

We may share your data with third parties who help us provide our services, such as:

  • Financial transaction processors
  • Customer service communication platforms
  • Email communication managers
  • Marketing automation providers
  • Website management and hosting services
  • Community platform providers
  • These third parties are bound by contractual obligations to protect your personal data and only use it as instructed by ShelfMade CPG.

    E. How Do We Disclose Your Information?

    We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We may disclose aggregate and non-personal information (such as the number of visitors to our site) for any purpose. We may disclose your personal information:

    1. As required by law or judicial process, or to cooperate with law enforcement or other government agencies;
    2. To protect the safety, rights, or property of ourselves or others;
    3. To prevent or address fraud, unlawful activity, or misuse of our services;
    4. To investigate and defend against third-party claims;
    5. To maintain the security and integrity of the site.

    6. We may also disclose personal information in connection with a substantial corporate transaction, such as a merger, sale of assets, or bankruptcy.

    F. How Long Do We Keep Your Data?

    We retain your personal data only as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

    G. Your Rights

    You have the right to:

  • Access the personal data we hold about you
  • Request corrections or updates
  • Request erasure of your data
  • Object to how your data is processed
  • Request data portability
  • Withdraw consent at any time
  • Adjust your mailing preferences or unsubscribe from our email list by clicking the appropriate links in any emails you receive
  • To exercise these rights, contact us using the details provided below.

    H. Do We Transfer Your Data Outside the United States?

    No. Your data is collected and stored within the United States.

    I. Do Not Track Signals

    We do not currently honor “Do Not Track” signals issued by browsers.

    J. California Eraser Law

    If you are under 18, a California resident, and have provided personal information to us, you can request its deletion under the “California Eraser Law.” Contact us to make a request.

    K. Children’s Privacy

    Our site is intended for general audiences and is not directed to children under the age of 13. We do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe we have unintentionally collected your child’s personal information, please alert us at hello@shelfmadecpg.com and we will take appropriate steps to delete it.

    L. Privacy Policy Updates

    We may update this Privacy Policy periodically and will make any such revised policy available on our site. If modifications materially alter your rights or obligations, we will make reasonable efforts to notify you of the change (such as via email or a pop-up notification). Your continued use of the site or services after such a change indicates that you have read, understood, and agreed to the revised Policy.

    M. International Visitors

    The site is based in the United States and designed for visitors located in the United States, in accordance with U.S. law. We make no representation that the Services are operated in accordance with the laws or regulations of any other nations. If you choose to provide information from outside the U.S., you consent to the transfer of such information to the U.S. for storage and processing in accordance with this Policy.

    N. Security Measures

    We use industry-standard encryption (SSL), firewalls, and secure hosting to protect your data. While we take reasonable steps to safeguard your information, no digital platform is entirely secure, and you use our services at your own risk.

    O. Third-Party Websites

    Our site may link to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal data.

    P. Data Breach Notification Process

    In the event of a data breach, we will notify affected users promptly. Notifications will include details of the breach, its potential impact, and recommended actions to protect your data. We will also comply with all legal requirements to inform appropriate authorities.

    Q. Accessibility Statement

    We are committed to making our Privacy Policy accessible to all individuals, including those with disabilities. If you require this policy in an alternative format, please contact us at hello@shelfmadecpg.com for assistance.

    R. Your California Privacy Rights

    Under California Civil Code Sections 1798.83 and 1798.100 et seq. (the California Consumer Privacy Act, “CCPA”), California users are entitled to request certain information relating to the use of your information. You have the right to request that ShelfMade discloses the following about our data collection for the previous twelve (12) months: (a) The categories of personal information we have collected about you; (b) The specific pieces of personal information we have collected about you; (c) The categories of sources from which your personal information was collected; (d) The categories of third parties with whom we share your personal information; and (e) The business or commercial purpose for collecting or disclosing your personal information.

    You may request this information no more than twice in a twelve (12) month period. Please allow up to forty-five (45) days for a response. You can also request that we delete your personal information, except for information exempted by statute or regulation. Please note that deleting your data may impact functionality or preferences tied to your account.

    S. Do Not Sell My Personal Information

    ShelfMade CPG does not sell or share your personal information with third-party companies for their direct marketing purposes without your consent.

    T. No Discrimination

    ShelfMade CPG will not discriminate against any user for exercising their rights under the CCPA.

    U. Affiliate Disclosure (if applicable)

    Some links on our website may be affiliate links, meaning we may earn a small commission at no extra cost to you if you purchase through those links. This helps support the free resources we provide.

    V. Data Controller

    W. Contact Details