We find off-cycle opportunities, move fast, and get you on shelf before the competition even books the meeting.
Our impact is broad, but our approach is precise. We steward growth across categories, tailoring strategies to the unique demands and dynamics of each market.
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We work exclusively with the top 1% of DTC brands, viral on TikTok, dominant on Amazon, thriving online. Most brokers don't know what to do with a brand like yours. We were built for exactly this moment.
If you've built the demand, we take you omnichannel and put you on every shelf that matters.
Most brokers don't know what to do with a brand like yours. We were built for exactly this moment.
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We don't wait for line reviews. We find the off-cycle opportunities and get the top 1% of brands in the door before everyone else is even in the queue.
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Direct named relationships across Target's Food & Beverage and Beauty & Essentials pyramids, warm introductions to the buyer who actually owns your category
12 years inside Target, former Director of Merchandising, so your brand is positioned the way buyers think, not how outsiders guess they do
Line review stories built buyer by buyer, speaking Target's language before you ever walk in the room
A read on add/delete cycles and review timing that gets you in front of the buyer before the window opens, not at the back of the queue
Target-specific financial modeling that turns proven velocity into a full-program forecast, then nets it against Target's real trade spend, fees, and markdowns, so you know your true take-home before you pitch, not after the terms land
Full vendor setup and item compliance run through POL and the Target offer portal, intake to first ship, handled start to finish
Retail price and pack architecture engineered for Target margins and shelf economics, so your item pencils out the day it sets
Assortment and planogram strategy mapped to Target's category architecture, the right item in the right set
Home location locked on the base set, with endcap and seasonal placement pursued to put your brand where the traffic is
Post-launch velocity monitoring that flags soft items early and corrects course before it costs you shelf
Growth building blocks engineered to drive sell-through, demos and sampling to spark trial, off-shelf and in-aisle features to build velocity, and bounce-back offers that turn first purchase into repeat, all aimed at the internal benchmarks that unlock more doors and expansion
Roundel media strategy that converts the Target guest online and drives discovery to the shelf
Promo, TPC, and Circle offer planning that builds baskets and defends velocity
Target.com PDP and digital scorecard management across content health, ratings and reviews, and conversion, so the digital velocity buyers watch keeps earning you more shelf
A single point of contact running weekly reporting and a dedicated brand comms portal + channel, so nothing about your Target business goes dark
Line review and reset prep that protects every door you have and builds the case for more
Direct relationships across Costco's regional buying offices — because Costco isn't one account. We pitch region by region and stack authorizations
Roadshow-first pathway when it fits: we secure roadshow awards as the proof-of-concept that converts into regional authorizations — we're currently running 100s+ roadshows a year and use sell-through data from each as the pitch for permanent placement
Item-level pitch built for Costco math: pallet quantity, club pack architecture, and price point engineered backward from Costco's ~14% margin cap and no-slotting model — your item has to pencil at high velocity, and we model that before the buyer ever asks
A read on rotation calendars, seasonal buys, and regional review timing so you're pitched when the buyer has an open slot, not after the set closes
Full vendor setup run start to finish: Costco supplier onboarding, item setup, D-U-N-S/compliance paperwork, food-safety documentation, and EDI/logistics coordination from intake to first PO
Club pack and pallet display engineered for warehouse economics — right pack count, right pallet footprint, right price ending
Regional launch sequencing: start where the buyer relationship is strongest, prove velocity, then use that scorecard to open adjacent regions (the same expansion playbook in our D13 and Texas agreements)
MVM and Instant Savings slotting pursued from day one, because in-club promo is Costco's version of an endcap
Weekly sell-through monitoring per club against Costco's unforgiving velocity bar — soft clubs get flagged and corrected before the buyer flags them for you
Gamify velocities - Instacart and influencer support
Roadshow and demo programming (CDS sampling) to spark trial where velocity needs air cover — and roadshow economics tracked separately from base business so you always know which engine is producing
Rotation defense and expansion casework: sell-through packaged region by region to protect current authorizations and unlock the next region, the next department, the next SKU
Costco.com and pallet-position management so the digital and physical placements compound
One point of contact, weekly reporting, and a live brand portal — every PO, commitment, and commission visible in real time, so nothing about your Costco business goes dark
In-person buyer introductions leveraging direct, named relationships across Walmart's Food & Beverage, Health & Wellness, Snacks, Beauty, and GM divisions
First meeting ready — pitch decks built in Walmart's language with Circana/PDI velocity benchmarks, category voids, and door-count modeling
Get in front of the right buyer before the line review queue even opens — we know the off-cycle windows others miss
Story development and pitch coaching so you walk into that room ready to win, not just present
Utilizing those direct buyer relationships to architect your launch plan — timing, placement, door count, and category positioning locked before you ship a case
Full item setup execution — Retail Link, Item 360, GS1 compliance, and supplier portal navigation handled start to finish
Planogram strategy to land eye-level placement and high-velocity fixture positioning on the initial set
DC onboarding, first-ship coordination, and in-store execution readiness so the launch actually sticks
Deepening buyer partnerships to drive multi-touchpoint activation — primary shelf, endcaps, clip strips, sidekicks, and seasonal off-shelf programs that keep your brand in motion
Retail Link velocity monitoring with proactive reorder triggers and at-risk item intervention before a buyer pulls the plug
Annual line review prep and category reset strategy — protecting your existing doors while making the case for expansion
Walmart.com, Walmart+, and omnichannel activation to build the digital velocity scores that make your buyer want to give you more shelf
In-person buyer introductions leveraging direct, named relationships across Whole Foods' regional and national buying teams — from local category decisions to Austin HQ
First meeting ready — pitch decks built around Whole Foods' Quality Standards, supplier requirements, and the category metrics that matter to their buyers
Deep understanding of the new Amazon/Whole Foods structure and how purchasing authority, data sharing, and digital shelf decisions have shifted — we know who actually holds the pen now
Story development and pitch coaching built for the Whole Foods buyer mindset — mission, ingredient integrity, and velocity story all have to show up before price ever does
Utilizing those direct buyer relationships to architect your launch plan — regional door strategy, local forager relationships, and the right entry point to scale nationally without skipping steps
Full supplier setup execution — UNFI onboarding, Whole Foods supplier portal, item setup, and compliance requirements handled start to finish
Planogram and set strategy built around Whole Foods' category reset cadence and regional buyer autonomy — getting you positioned where velocity is proven and expansion is earned
In-store execution coordination and retail readiness so your launch looks like it belongs there from day one
Deepening buyer partnerships to drive multi-touchpoint activation — from primary shelf to endcap features, local deals, national promotions, and Amazon.com cross-channel visibility
Velocity monitoring and proactive sell-through strategy to hit the internal benchmarks that trigger national expansion conversations
Annual reset and line review prep — protecting your regional footprint while building the category story that earns you national doors
Amazon integration strategy to leverage the Whole Foods/Prime ecosystem — Prime member deals, online placement, and the digital data loop that feeds back into in-store buyer confidence
Direct named relationships across Health, Grocery, Snacks, and Skincare buyers
12+ years of Target insider knowledge — former Director of Merchandising
Line review story development, deck design, and pitch coaching
Real-time read on buyer priorities and category resets
Direct named relationships across Health, Grocery, Snacks, and Skincare buyers
12+ years of Target insider knowledge — former Director of Merchandising
Line review story development, deck design, and pitch coaching
Real-time read on buyer priorities and category resets
Direct named relationships across Health, Grocery, Snacks, and Skincare buyers
12+ years of Target insider knowledge — former Director of Merchandising
Line review story development, deck design, and pitch coaching
Real-time read on buyer priorities and category resets
Most brands don't think they need retail. They do. Every dollar you spend on digital awareness is leaving money on the table because when your customer walks into a store, you're not there.
We're the bridge most brands never find.
Buyers don't speak digital. You don't speak retail. We built ShelfMade to close that gap.
You have the proof — TikTok, DTC velocity, Amazon rank. Buyers don't speak that language. Most brokers can't translate it.
We're the bridge most brands never find.
Buyers don't speak digital. You don't speak retail. We built ShelfMade to close that gap.
Going omnichannel doesn't split your revenue — it multiplies it. Your online heat drives in-store discovery. Each channel feeds the other.
We're the bridge most brands never find.
Buyers don't speak digital. You don't speak retail. We built ShelfMade to close that gap.
We translate your online success into retail placement — then execute on shelf until it actually moves. Buyers want innovation. You have it. We bridge the gap.
We're the bridge most brands never find.
Buyers don't speak digital. You don't speak retail. We built ShelfMade to close that gap.
We're the bridge most brands never find. Buyers don't speak digital. You don't speak retail. We built ShelfMade to close that gap.
Strong social, Loyal audiences, Serious traction, We take that energy and put it onevery shelf that matters, before the competition figures out they exist
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No waiting for the next review window. We find off-cycle opportunities and get you on shelf before your competitors even book the meeting.
Review periods are for brands that aren’t ready. You are.
No junior account managers who’ve never heard of your brand. C-level attention on every account, every time — people who’ve built and scaled brands themselves.
Your brand deserves someone who actually gets it.
We don’t disappear after authorization. We stay through launch, sell-through, reorders, and scale. The whole game, not just the opening move.
Getting in is easy. Winning is the real game.
Most brokers see your TikTok and have no idea what to do with it. We see it as your biggest unfair advantage — and we know how to translate that into retail velocity.
Your online heat is your retail superpower.
We built this because we were tired of watching great brands get ignored by an industry that didn’t understand them.
If that’s you — let’s talk.
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