We Accelerate Food & Beverage Brands
To Shelf
We help food and beverage brands secure the right retail partners and win at shelf. With integrated sales, marketing, and execution, all managed in-house... we don’t just get you into stores, we help you sell through and scale fast.
We don’t just get you on the shelf. We help you move off it.
Retail doors
Accelerating F&B brands
Retail sales
Retailer partnerships
Your In-House Retail Growth Partner
Breaking into retail and scaling once you’re there, requires more than introductions. ShelfMade acts as your in-house sales and marketing team, aligning strategy, execution, and on-shelf activation to drive real growth.
Sales
- We secure qualified buyer meetings with the right retail partners
- Retail-ready positioning and pitch refinement before buyer meetings
- Transparent buyer communication with founder inclusion
- Category strategy designed to protect margin and support long-term expansion
- Proactive account management focused on doors, facings, and velocity growth
In House Marketing
- Retail marketing strategy tied directly to velocity metrics
- Retail media + Instacart campaigns optimized for in-store lift
- Influencer activations engineered around store-level traffic
- Demos, shippers, displays, and merch execution that moves units
- In-house creative + design built specifically for retail conversion
Operations & Execution
- Full retail paperwork, compliance, and item setup handled in-house
- Promotion planning, trade strategy, and performance reporting
- Launch execution management across every retailer door
- Real-time performance tracking with proactive problem-solving
- Slack-based founder access for fast decisions and zero silos
A Smarter Model for Retail Growth
Legacy Model
ShelfMade
Long-term contracts
90-day rolling agreements
Broker-controlled buyer communication
Founder included in communication, buyer meetings & strategy
Junior account manager managing 15–20 brands
C-level founder operators with REAL retail experience
"Get more doors"
Get the RIGHT doors profitably
Meetings = “success”
Shelf Placement and sell-through is the win
Less is
more
ShelfMade partners with a small portfolio of high-potential food and beverage brands so we can stay hands-on, senior-led, and deeply invested in every launch, account, and activation. You won’t be passed off to a generic account rep, your brand is led by C-suite talent that fights for your shelf placement and educates you every step of the way. Our goal is to be a true extension of your team.
Built by
Founders Who’ve
Won in Retail
ShelfMade was built by founders who have launched, scaled, and exited food & beverage brands in national retail. We’ve led buyer meetings, executed launches across thousands of doors, driven sell-through, and managed the operational realities that come after placement. That experience informs our model. We don’t rely on generic brokerage tactics or surface-level introductions. We bring founder-led strategy, senior-level oversight, and hands-on execution designed for long-term retail success. Because getting into retail is one milestone. Winning at shelf is the real objective.
An Extension of Your Team Not
an Outsourced Vendor
Most brands spend $5k–$20k/month across brokers, agencies, and contractors, often with fragmented strategy and little accountability.
ShelfMade replaces that fragmentation with one aligned partner, acting as
Your sales team
Your retail marketing team
Your execution and ops support
All working toward one goal: retail growth that lasts.
Ready to Win in
Retail?
If you’re serious about national retail growth, not just introductions.. ShelfMade is built for you. We partner with high-potential food and beverage brands that are ready to execute, scale, and compete at shelf. If you’re looking for a true growth partner, not a traditional broker, let’s talk.
