We Accelerate Food & Beverage Brands
To Shelf
We help food and beverage brands secure the right retail partners and win at shelf. With integrated sales, marketing, and execution, all managed in-house... we don’t just get you into stores, we help you sell through and scale fast.
We don’t just get you on the shelf. We help you move off it.
Retail doors
Accelerating F&B brands
Retail sales
Retailer partnerships
Your In-House Retail Growth Partner
Breaking into retail and scaling once you’re there, requires more than introductions. ShelfMade acts as your in-house sales and marketing team, aligning strategy, execution, and on-shelf activation to drive real growth.
Sales
- Retail and channel strategy
- Targeted buyer outreach & meetings
- Category reviews and item setup
- Account management & expansion
- Account management & expansion
Marketing
- In-store execution & merchandising
- Instacart & retail media campaigns
- Influencer programs tied to sell-through
- Demos, shippers, and displays
- In house design services
Operations & Execution
- Retail paperwork & compliance
- Promotional planning & reporting
- Slack-based launch support
- Ongoing performance tracking
- Ongoing performance tracking
A Smarter Model for Retail Growth
Legacy Model
ShelfMade
Long-term contracts
90-day rolling agreements
Broker-controlled buyer communication
Founder included in communication + strategy
Junior account manager managing 15–20 brands
C-level founder operators with real retail build experience
Meetings = “success”
Shelf Placement and Sell-through is the win
Meetings = “success”
Shelf Placement and Sell-through is the win
Less is
more
ShelfMade partners with a small portfolio of high-potential food and beverage brands so we can stay hands-on, senior-led, and deeply invested in every launch, account, and activation. You won’t be passed off to a generic account rep, your brand is led by C-suite talent that fights for your shelf placement and educates you every step of the way. Our goal is to be a true extension of your team.
Built by
Founders Who’ve
Actually Done This
ShelfMade was built by founders who have launched, scaled, and sold food & beverage brands in real retail environments. We’ve sat on your side of the table.. navigating buyer meetings, managing launches, driving sell-through, and fixing what breaks after the PO comes in.
That experience shapes everything we do. We don’t lead with theory or templated playbooks.. we lead with real-world execution, founder-first strategy, and a deep understanding of what it actually takes to win in retail.
An Extension of Your Team Not
an Outsourced Vendor
Most brands spend $5k–$20k/month across brokers, agencies, and contractors, often with fragmented strategy and little accountability.
ShelfMade replaces that fragmentation with one aligned partner, acting as
Your sales team
Your retail marketing team
Your execution and ops support
All working toward one goal: retail growth that lasts.
Ready to Win in
Retail?
ShelfMade was built by founders who have launched, scaled, and sold food & beverage brands in real retail environments. We’ve sat on your side of the table.. navigating buyer meetings, managing launches, driving sell-through, and fixing what breaks after the PO comes in.
That experience shapes everything we do. We don’t lead with theory or templated playbooks... we lead with real-world execution, founder-first strategy, and a deep understanding of what it actually takes to win in retail.
