Where Food & Beverage Founders Come to Build, Scale & Win!

What is ShelfMade?

ShelfMade is your shortcut to scaling your food or bev brand with confidence. Not just a community—a strategic launchpad built by founders, for founders ready to grow, land on shelves, & win at retail.

What We Cover Inside:

Through weekly expert-led strategy calls, real-time founder conversations, ready-to-use templates, & a powerful resource vault, you’ll have everything you need to stop guessing & start growing.

Here’s what we work through inside the community:
✸ Pitching buyers + landing retail deals
✸Pricing, trade spend, and margin strategy
✸ Finding the right manufacturer + scaling
✸ Managing distributors + running promotions
✸ Building a sales + marketing plan
✸ Raising capital + pitching with confidence
✸ Creating a retail-ready brand that stands out
✸ Avoiding costly mistakes with real-time expert feedback

Support | community | strategy | growth |

Support | community | strategy | growth |

You’ve built the product—now it’s time to build the brand.

You’re probably wondering: How do I get my products into stores? How do I turn this into a real, revenue-generating business?

You’re not alone.

Founders come to ShelfMade when they’re tired of:

✸ Getting ghosted by retail buyers

✸ Wasting money on weak marketing

✸ Unable to find a solid manufacturer

✸Guessing on pricing & margins

✸ No clear path to drive sales or growth

✸ Marketing feels random, not strategic

✸ Pitching investors without a clear strategy

✸ Watching other brands grow and thinking, “What am I missing?”

ShelfMade is a living, breathing community of founders and CPG experts with 10+ years of real industry experience—ready to help you scale smarter & faster.

Inside, founders and experts share what’s actually working—so you can stop spinning your wheels and start scaling!

What’s Inside shelfmade

Support That Scales With You
From daily feedback to deep-dive calls and plug-and-play tools—ShelfMade gives you everything you need to grow smarter, faster, and more confidently.

Real-Time Community & Instant Feedback

Ask questions, get fast answers—no more Googling or guessing.

It’s like having a vetted expert on speed dial—minus the hefty consulting fees.

The ShelfMade Resource Vault

Unlock insider tools, vetted contacts, and brand-building shortcuts—

What’s inside:
✸ 1,700+ vetted manufacturers
✸ 200+ investor contacts
✸ 200+ verified retail buyer emails
✸ Plug-and-play pitch decks and brand templates
The tools you need to scale with confidence and clarity.

Live Expert Strategy Calls

Join 15+ live calls each month with food & bev experts covering pricing, sales, retail, fundraising, ops, and more.
Learn what’s working now—directly from pros and fellow founders.
These aren’t lectures—they’re action-packed sessions with strategy, accountability, and real answers to help you grow faster.

1:1 Expert Support—Exactly When You Need It

Need fast feedback before a pitch? Stuck on pricing?
Book discounted 1:1 calls with CPG experts who’ve built, scaled, and sold real brands—so you get tailored advice from someone who’s been in your shoes.

Proven Templates & Tools

Access to a library of proven, customizable templates.

✸ Sales decks, investor deck, and sale sheets
✸ Promotional calendars and trade spend tools
✸ Inventory planning and forecasting spreadsheets

Every template comes with a step-by-step video—so you know exactly how to make it your own and take action fast.

Who Shelfmade is for

Whether you're pre-launch or pulling in 8 figures, ShelfMade was built for founders like you—those who are building bold brands and want real traction, not guesswork.

Launching

You’re developing your product, finding manufacturers, and preparing to launch. We’ll help you get retail-ready from the start.

Scaling

You’re in stores and ready to optimize pricing, ops, and marketing. We’ve got playbooks to grow smarter and protect your margins.

National

You're in national retail—now it’s about systems, sustainability, and support. ShelfMade gives you the structure to scale without burnout.

If you’re serious about growing your brand, ShelfMade meets you where you are.

Why ShelfMade Works

Because trying to build a CPG brand alone? That’s where most founders stall.

ShelfMade works because you’re no longer guessing, Googling, or going in circles.
You’re surrounded by proven strategies, real-time feedback, and a community that’s in the game with you—not just cheering from the sidelines.

Instead of spinning your wheels, you’ll finally know what to do next—and have the support to actually do it.

Clarity. Confidence. Traction.
That’s the ShelfMade difference.

Ready To Become

A Member of ShelfMade?

Basecamp is for browsing, connecting, and getting inspired..

Inner Circle is for founders who are ready to move—fast. This is where results happen.
With full access to expert coaching, proven tools, vetted contacts, and real strategy, you'll stop guessing and start scaling with confidence.

Choose Your ShelfMade Path

What's Included ShelfMade Basecamp (Free) ShelfMade Inner Circle ($99/month, billed quarterly)
Live Group Chat Access ✓ Connect with founders + experts in real-time group chats ✓ All Basecamp access, plus private expert threads and deeper engagement
Strategic Resource Vault ✓ Access to investor & manufacturer directories, vetted fractional hires, consultants, agencies & more ✓ Full access to all Basecamp resources plus bonus tools, partner updates & advanced filters
1:1 Strategy Support ✓ Book discounted calls with seasoned CPG founders & operators ✓ Book discounted calls with seasoned CPG founders & operators
Live Strategy Calls ✗ ✓ 15+ expert-led calls/month covering pricing, sales, retail, ops, marketing, and fundraising
Expert-Led Courses ✗ ✓ 6+ step-by-step trainings on product dev, pricing, fundraising, and more
Templates & Tools Vault ✗ ✓ Ready-to-use templates for sales decks, investor decks, trade spend trackers, forecasting tools, and more built specifically for food & beverage brands
Retail Buyer Directory ✗ ✓ 200+ verified retail buyer emails for direct outreach (Inner Circle+ upgrade)
Real-Time Market Intel ✗ ✓ Learn what's working right now from founders actively scaling
Cancel Anytime ✓ ✓ No contracts. Cancel anytime before the next billing cycle

testimonials

100+ founders already scaling inside ShelfMade.

Kristin - Founder of Timbar

I thought getting into retail was about luck or who you know. ShelfMade taught me how to find buyers, reach out, and actually get responses.

Maxie - Founder of Dzough

I kept comparing myself to other brands with huge followings. ShelfMade reminded me that strategy beats noise—and gave me a plan that works for my business.

Mateen - Founder of Seedly

I thought I had to do it all alone. ShelfMade gave me a proven roadmap, a clear strategy, and the kind of feedback that actually moves your business forward. Total game-changer

Natalie - Founder of Local Sweets

I used to obsess over my logo, packaging, and website—and neglect what actually mattered. ShelfMade helped me focus on what drives sales, not just what looks good.

Jade - Founder of Fermenteria

I had a great product but zero idea how to get it into stores. ShelfMade gave me the roadmap—and I just got my first retail PO!

Jacqueline - Founder of Rabbit Foods

I was stuck in founder burnout—doing everything, getting nowhere. ShelfMade gave me the structure and support to work smarter and stop winging every step.

Amie - Founder of Carolyn's Krisps

I used to guess my pricing based on competitors and vibes. ShelfMade taught me how to build pricing around realmargins so I can grow, not just survive.

Regina - Founder of Nemi Snacks

Finding a manufacturer felt impossible. I kept getting ghosted or quoted crazy MOQs. ShelfMade gave me the tools (and confidence) to vet real partners.

Kevin - Founder of Fast Water

Retail felt like a black box. I thought I had to wait until I was "ready." ShelfMade showed me how to pitch, follow up, and actually land on shelves.

Take a Tour

And See What’s Inside Shelfmade

FAQs

  • The free community gives you access to open conversations and our member directory—great for connecting and getting a feel for the vibe.

    In the paid community (ShelfMade Inner Circle), you unlock the full experience:

    • Templates with how-to videos

    • Weekly strategy calls

    • Self-paced courses

    • Replays

    • Buyer lists and pitch tools

    • One-on-one expert access

    It’s a complete growth system to save you time, money, and mistakes.

  • Yes—there are 7+ self-paced courses inside the paid community that cover branding, pricing, marketing, fundraising, manufacturing, retail strategy, and more. New courses drop monthly.

  • These live, small-group calls are where we go deep and solve real founder problems. Topics include:

    • Manufacturing and co-packing

    • Sales strategy and pitching retailers

    • Fundraising and investor prep

    • Pricing and margin breakdowns

    • Demos and marketing that drives velocity

    • DTC, Amazon, and scaling retail

    • Hiring and operational systems

    Every call is designed to move your brand forward.

  • Yes! Paid ShelfMade Inner Circle members get full access to our call replay library so you never miss a moment—even if you can’t make it live.

  • Bootcamps are 4–6 week deep-dive programs offered quarterly. They’re focused, high-accountability cohorts where we guide you step-by-step through a specific goal.

    Example: Our upcoming June Bootcamp is focused on building and executing your sales and marketing strategy—including outreach to real buyers. You’ll leave with assets created, outreach done, and real momentum.

  • Yes. Both free and paid members can book 1:1 consulting calls with vetted ShelfMade experts. Whether you need help with retail, fundraising, branding, operations, or something else—there’s someone here who’s done it and can guide you.

  • Yes. Access is available to a retail buyer directory with emails for 200+ top national retailers, so you can start pitching your product when you're ready.

  • Not at all. We help founders at all stages—whether you're selling DTC, in local stores, at markets, or just getting started. We’ll help you build your path to retail and beyond.

  • No. While many of our founders are in food and beverage, ShelfMade supports all physical product categories wanting to launch into retail—beauty, wellness, pet, home goods, supplements, and more. We do however focus on Food & Bev at this time!

  • Yes. No contracts, no fine print. Cancel anytime—but we think you’ll want to stay once you’re in.

  • You can join by visiting the “JOIN NOW” button at the top of the screen and choosing either the free or paid membership option. Paid members get instant access to all tools, templates, and live support.

  • While we can’t guarantee specific outcomes, we can promise you’ll get access to top-tier support, proven tools, and a community of founders who are building brands just like you.