over 3000+ active community members
Where Founders Turn Products Into
Retail-Ready
Brands.
We take products with potential and make them ShelfMade: retail-ready, online-ready, built to SELL!
ShelfMade™ gives founders the playbook, the support, and the proven system to turn products into profitable brands — without the guesswork.
The Support You’ve Been Missing
Building or scaling a product brand alone is tough.. too many decisions, not enough direction. ShelfMade™ gives you access to a free founder community and a high-touch advisory circle, so you can skip the guesswork and scale with clarity, strategy, and support.
A network of founders and experts who open real doors
Weekly expert calls and live feedback to solve challenges in real time
Proven tools and templates to avoid costly mistakes
Direct access to buyers and operators who’ve done it successfully
We've Helped Our
Founders Get Into...
Choose Your Path
Pick the level of support that matches your goals.
Join the free community
Perfect for early-stage founders just getting started.
- by application only
Apply To The Founders Circle
Ideal for growth-stage brands ready for retail expansion.
- by application only
Work With Us 1:1
Tailored mentorship for scaling brands seeking direct results.
Expert Group Chats
Chat with founders and experts in your niche—food, beauty, wellness, and more. Topic-specific threads on sales, marketing, ops, and manufacturing mean you get fast, relevant answers from people who actually get your category. It’s like having a custom expert network in your pocket.
Monthly Expert Calls
Join live sessions with industry experts covering what matters now from how to pitch buyers to optimizing margin and forecasting inventory. Each month, you’ll get real-time strategies, honest founder advice, and actionable insights you can apply immediately.
Weekly Office Hours
Drop into live weekly office hours with ShelfMade’s founder and rotating experts. Bring your questions, roadblocks, or ideas and get real-time feedback on anything from pricing and positioning to pitch prep and scaling strategy.
Partner directory
Find the Right People Fast. Access vetted brokers, manufacturers, and agencies trusted by top-performing brands.
Weekly Office Hours
Fix Roadblocks Fast. Join live calls with ShelfMade’s founder + experts to get real-time feedback and scale smarter.
Self-Paced Courses
Launch + Scale Smarter. Access 18 founder-built, self-paced courses packed with proven playbooks for brand growth, retail, and operations.
Your CPG Advisory Pod: Join 8–9 founders and scale together through weekly live strategy calls and small-group advisory sessions.
Retail & Sales Mastery: Learn exactly how to get into retail without a broker and scale your online sales with proven strategies.
Direct Buyer Access: Tap into 2,000+ verified buyer contacts and learn how to pitch and close retail accounts confidently.
1:1 Strategy with Ashley: Quarterly private advisory calls to tailor your retail, pricing, and growth strategy to your brand.
Real-World Systems & Tools: Get plug-and-play pricing calculators, retail templates, and systems to scale profitably.
A Community That Becomes Family: Build with founders who’ve done it and who have your back through every stage of growth.
See what our
Community is talking about!
Maaten
Founder of Seedly
I thought I had to do it all alone. ShelfMade gave me a proven roadmap, a clear strategy, and the kind of feedback that actually moves your business forward. Total game-changer
Jacqueline
Founder of Rabbit Foods
I was stuck in founder burnout—doing everything, getting nowhere. ShelfMade gave me the structure and support to work smarter and stop winging every step.
Maxie
Founder of Dzough
I kept comparing myself to other brands with huge followings. ShelfMade reminded me that strategy beats noise—and gave me a plan that works for my business.
Jade
Founder of Fermenteria
I had a great product but zero idea how to get it into stores. ShelfMade gave me the roadmap—and I just got my first retail PO!
Natalie
Founder of Local Sweets
I used to obsess over my logo, packaging, and website—and neglect what actually mattered. ShelfMade helped me focus on what drives sales, not just what looks good.
Kristin
Founder of Timbar
I thought getting into retail was about luck or who you know. ShelfMade taught me how to find buyers, reach out, and actually get responses.
