We Help you launch & Scale Your Food or Beverage brand

The Private Community for Food & Beverage Founders Who Want to Win

Real Experts | Real Strategies | Real Results |

Real Experts | Real Strategies | Real Results |

What is ShelfMade?

Whether you're launching a new brand or scaling an established one, ShelfMade gives you the tools, insights, and connections to accelerate growth—without the costly trial and error. Powered by industry experts, our community offers real-time feedback, expert advice, and 24/7 access to resources for lasting success.

ShelfMade helps you grow smarter & faster

Inside ShelfMade, You’ll Learn How To:

✸ Get Your Product on Shelves
✸ Find & Work with Manufacturers
✸ Develop & Perfect Your Product
✸ Price Strategically for Profit
✸ Secure Funding & Financial Support
✸ Market & Sell Like a Pro
✸ Build Industry Connections & Network
✸ Understand What Retail Buyers Want

The Biggest Struggles Food & Beverage Founders Face—Solved

You're Tired of Guessing What Works

Finding the right strategies for retail, pricing, and marketing feels like trial and error, and it’s costing you time and money.

STORES WANT PROOF OF SALES—BUT HOW DO YOU SELL WITHOUT STORES?

Retailers keep asking, “Where are you selling now?” But without retail placement, you feel stuck in a chicken-and-egg situation. You need traction to get into stores, but you need stores to get traction. What’s the real path forward?

Scaling Feels Overwhelming

You’ve hit a growth plateau and need proven strategies to go from local to national retail—without making costly mistakes.

YOU FEEL LIKE YOU’RE BUILDING THIS ALONE

You're wearing every hat—founder, salesperson, marketer, operations, and production. You’re making huge decisions with no real guidance and wish you had a community of people who actually get what you’re going through.

Stop struggling alone—get the answers, connections, and strategies you need to scale smarter.

What’s Inside shelfmade

The Proven Tools, Strategies & Support You Need to Scale—All in One Place!

Get Expert Answers in Real Time

Get real-time answers inside live group chats with industry pros and fellow founders. Whether you're navigating retail, gearing up for a launch, troubleshooting a manufacturer issue, or refining your sales and marketing plan, you’ll get instant, actionable solutions—right when you need them.

Think of it as having a business mentor on speed dial—expert advice at your fingertips, exactly when you need it.

Access the Ultimate Food & Beverage Playbook

Stop figuring it out alone. Get direct access to the exact connections and strategies successful brands use—without costly mistakes:

✸ 1,700+ manufacturers – Find the right production partner.
✸ 200+ investors – Pitch directly and secure funding.
✸ 200+ Retail Buyer Contacts –Get direct access to buyers' actual emails so you can pitch your products straight to the decision-makers.
✸ Ready-to-use pitch decks & templates - Customize them to fit your brand!
✸ Proven retail strategies – Stand out, secure shelf space, and grow profitably.

Everything you need to get on store shelves and scale—without the trial and error.

Weekly Expert Guidance—So You’re Never Stuck

Join multiple live group consulting calls each week with seasoned food & beverage pros who’ve built, scaled, and sold successful brands. Ask your questions, get expert answers, and keep moving forward with confidence.

✸ Pitching buyers & landing retail deals
✸ Managing trade spend & distributor relationships
✸ Retail promotions—what works, what doesn’t, & how to maximize ROI
✸ Sales, marketing, logistics, distribution, live Q&A & more

No more guessing. Get the strategies, connections, and expert support to build your brand the right way.

1:1 Strategy Calls with CPG Experts

Stuck on a challenge? Need feedback before a big pitch? Book exclusive, discounted calls with CPG veterans who’ve built, scaled, and sold successful brands. With 10+ experts, each with 10+ years of experience, get the right advice when you need it.

✸ Go-to-market strategy
✸ Buyer meetings & retail pitches
✸ Retail & distribution challenges
✸ Trade spend & pricing
✸ Scaling & growth strategies
✸ Fundraising & investor pitching

Move forward faster with expert advice!

Done-for-You Templates + Step-by-Step Training

Why start from scratch? Access a library of proven CPG templates designed to help you execute faster and smarter:


✸ Pitch decks, sales sheets, and investor deck
✸ Promotional calendars and trade spend tracking
✸ Inventory management and forecasting

Each template comes with a how-to video so you can customize it with confidence—saving you time, money, and stress.

ShelfMade Is for You If…

✸ You’re a first-time Food & Beverage CPG founder with an idea and need a proven playbook.

✸ You’re in the early stages and haven’t nailed your Go-To-Market strategy yet.

✸ You’re a founder with little to no team, navigating growth on your own.

✸ Your brand earns $0–$3M annually, and you need guidance, connections, community, and expert strategies.

ShelfMade was built for you.

Take a Tour

And See What’s Inside Shelfmade

testimonials

Here’s what our members say about ShelfMade

 

  • Kristin

    "I had no idea how to get my product into retail until I joined Shelfmade. Ashley and the team broke down the process step by step, helping me refine my pitch, connect with the right buyers, and land my first major retail account within months. Now, we're in over 200 stores, and I finally feel like I have a roadmap for scaling! If you're serious about growing your brand, this is where you need to be."

  • Natalie

    "I started with just a small farmer’s market stand and a dream. Shelfmade helped me build a real retail strategy, structure my pricing for scale, and pitch like a pro. Now, my brand is in 500+ retail locations, and we’re planning a national rollout. If you’re on the fence, trust me—this program will change your business."

  • Maddie

    "I was intimidated by the retail world—navigating pricing, margins, and what buyers actually want felt overwhelming. Shelfmade broke it all down in a way that made sense and gave me the tools to execute. I used the exact pitch strategy Ashley teaches and got into Sprouts within six months. This program accelerated my growth in a way I never could have on my own!"

  • Jade

    Being part of ShelfMade has been incredible experience! I can see how it benefits founders at every stage of building an emerging brand. When we were just starting to enter the market, I learned so much that would have taken me far longer to figure out on my own. Ashley generously shares her playbook and connections, which is invaluable. I’m excited to continue growing with the ShelfMade community and tapping into the expertise of the amazing members!

Ready to Build Your Brand with the Right Support & Strategy?