over 2300+ active community members
Retail Growth for
Brands Ready to Win
in Retail
ShelfMade helps food & beverage brands secure the right retail accounts and drive sell-through through integrated sales, marketing, and execution—under one roof.
We Don’t Just Get You on Shelf. We Help You Win There.
Retail placement is only the starting line. ShelfMade acts as your integrated sales, marketing, and execution partner—aligning strategy, outreach, and activation to drive sustainable retail growth.
What we Handle
- Retail and channel strategy (national, regional, independent)
- Targeted buyer outreach and meeting coordination
- Category reviews and retailer-specific pitching
- New item setup, paperwork, and compliance
- Account management, expansion, and maintenance
- Bi-weekly strategy calls and ongoing sales administration
- We help you build a strategy that’s right for your business. Chasing every account is not the goal.
How this is
Different
We don’t chase every door. We help you prioritize the right doors—and go deep.
What we Execute
- In-store execution and launch strategy
- Shippers, displays, and merchandising programs (designed in-house)
- Demo support and field activation
- Instacart and retailer-specific campaign launches
- Digital couponing and retail media strategy
- Influencer campaigns with in-store conversion CTAs
- Actionable reporting tied to velocity—not vanity metrics
Why it
Matters
Buyers don’t reorder brands that don’t move. We focus on momentum where it counts, with most services included in your retainer.
We Manage
- Retail paperwork and setup
- Promotional planning and tracking
- Performance reporting and insights
- Launch coordination and follow-up
- You focus on product and operations. We handle retail execution.
Retailers we work with
We believe less is more. You don’t need a million accounts, you need the right accounts. Get into the right stores, go deep, and build momentum. We help brands create a strategic launch plan that supports the accounts that matter most.
+ Key Independent Accounts
- 30+ retailers
- 25+ retailers
- 15+ retailers
- 10+ retailers
- 10+ retailers
- 30+ retailers
An Extension of Your TeamNot
an Outsourced Vendor
Most brands spend $5k–$20k/month across brokers, agencies, and contractors—often with fragmented strategy and little accountability.
ShelfMade replaces that fragmentation with one aligned partner, acting as
Your sales team
Your retail marketing team
Your execution and ops support
All working toward one goal: retail growth that lasts.
Built by
Founders
Who’ve Actually Done This
ShelfMade was built by founders who have launched, scaled, and sold food & beverage brands in real retail environments. We’ve sat on your side of the table—navigating buyer meetings, managing launches, driving sell-through, and fixing what breaks after the PO comes in.
That experience shapes everything we do. We don’t lead with theory or templated playbooks—we lead with real-world execution, founder-first strategy, and a deep understanding of what it actually takes to win in retail.
THE ShelfMade CREATIVE &
ACTIVATION
STUDIO
ShelfMade Creative Studio
Once your brand secures retail placements, you receive access to our in-house design studio to support
- In-store merchandising
- Shippers and displays
- Retail-ready creative assets
Included as part of your retainer.
Instacart & Retail Media Campaigns
We help brands
- Launch Instacart campaigns tied to retail doors
- Activate retailer-specific marketplaces (e.g. Walmart.com)
- Run digital coupons for in-store conversion
Our goal is simple: move units on shelf.
Influencer Marketing (Retail-Focused)
ShelfMade manages influencer campaigns end-to-end with
- Retail-specific CTAs
- In-store conversion focus
- Reporting tied to sales—not impressions
Included as part of your retainer.
ShelfMade Slack Support
We help brands
- Nationwide merchandising coverage
- Store visit insights within one week of launch
- In-store photos and action steps shared in Slack
- Real-time communication and support
Our goal is simple: move units on shelf.
This Is Not for Every Brand
and That’s by Design
ShelfMade partners with a small portfolio of high-potential food & beverage brands that are ready for focused execution, accountability, and real retail momentum.
This is a fit if you
- Have a validated product and clear retail ambition
- Are ready to prioritize the right accounts (not every account)
- Want hands-on execution, not just advice or introductions
- Understand that retail success requires both placement and sell-through
This is not a fit if you
- Want mass outreach or “spray and pray” pitching
- Are ready to prioritize the right accounts (not every account)
- Aren’t prepared to support retail launches with marketing and operations
- Expect results without execution
All working toward one goal: retail growth that lasts.
Ready to Win in
Retail?
ShelfMade was built by founders who have launched, scaled, and sold food & beverage brands in real retail environments. We’ve sat on your side of the table—navigating buyer meetings, managing launches, driving sell-through, and fixing what breaks after the PO comes in.
That experience shapes everything we do. We don’t lead with theory or templated playbooks—we lead with real-world execution, founder-first strategy, and a deep understanding of what it actually takes to win in retail.
