Meet Ashley
Built in Retail.
Scaled in Retail.
Now Built For You.
I’ve founded and exited four CPG companies, generating over $100M in retail sales for my own brands and securing placement in 40,000+ stores nationwide.
ShelfMade was built to give food and beverage brands something better than traditional brokerage...a senior-led sales, marketing and ops partner who understands what it actually takes to win at shelf.
Retail is complex. Placement is just the beginning. We help brands secure the right accounts, drive sell-through, manage execution, and scale strategically, without the fragmentation of brokers, agencies, and disconnected contractors.
This isn’t theory. It’s operator-led retail growth.
Senior-Led, Always
Your brand is led by experienced operators.. not junior account reps managing 20 brands.
Integrated Strategy
Sales, marketing, and retail execution aligned under one growth plan period.
Performance Driven
We measure success by placement, sell-through, and expansion... not meetings.
Built For Scale
Every decision supports long-term retail growth, margin protection, and brand equity.
What ShelfMade Gives You
Inside you’ll find three clear paths depending on the level of support you need.
- by application only
Community
Join 3000+ founders at every stage replacing guesswork with proven tools and expert guidance.
- by application only
Founders Circle
Weekly advisory pods for scaling brands ready for hands-on mentorship in sales, operations, and marketing.
- by application only
1:1 Support
We act as fractional founders for high-growth brands ready for national expansion.
The
Impact
Retail Growth Without Fragmentation
One aligned partner across sales, marketing, and execution.. replacing multiple vendors and disconnected strategies.
Faster Retail Expansion
Strategic buyer access paired with sell-through support to accelerate account growth.
Smarter Profitability
Margin-conscious planning, promotional strategy, and performance oversight built for sustainable scale.
Operator-Level Execution
Frameworks, systems, and retail discipline developed from building and exiting national CPG brands.
Ready to Win in
Retail?
If you’re serious about national retail growth, not just introductions.. ShelfMade is built for you. We partner with high-potential food and beverage brands that are ready to execute, scale, and compete at shelf. If you’re looking for a true growth partner, not a traditional broker, let’s talk.