Learn the ins and outs of distribution—what it is, when your brand is ready, and how to approach it strategically. We’ll cover the different types of distributors, how to pitch them, and the red flags to avoid so you can grow without getting stuck in bad deals.

You’ll also gain insight into the key KPIs that retailers and distributors look at when selecting brands, plus practical ways early-stage founders can prepare to enter those conversations with more leverage.

This session is led by Peter Gialantzis, a seasoned CPG operator with over 25 years of experience across retail, distribution, sales, and innovation. Peter has led merchandising and category management at Whole Foods Market, served as CMO of Lucky’s Market and Pod Foods, and drove innovation and growth as SVP at KeHE Distributors.