Building Brands,
Together
ShelfMade is a private, free-to-join community where founders connect directly with the operators and peers shaping the industry. Stop guessing and start scaling with direct access to expert group chats, monthly meet & greets, specialized webinars, and a master resource library. all designed to help you grow without the guesswork.
The Support
You’ve Been
Missing
From
Building Alone
To
Validated Feedback
From
Guessing
To
Growing with Confidence
From
Feeling Lost
To
Having a clear Roadmap
From
Trial-and-Error
To
Proven Systems that Accelerate Growth
What You’ll Get Inside ShelfMade
Expert Group Chats
Get real answers from topic-specific threads on sales, marketing, ops, finance & more - a custom expert network in your pocket from every industry.
Partner directory
Access a list of trusted manufacturers, agencies, and service providers.
Monthly Meet & Greets
A Q&A-style forum with Ashley offering real-time feedback, relevant advice, and actionable insights
Monthly Expert-Led Webinars
Live deep-dives led by industry leaders on high-impact topics from branding to pitching retailers to optimizing margin and so much more.
Resource & Course Library
Scale smarter with courses, proven playbooks, checklists spanning pricing, operations, legal, fundraising, marketing, retail and more.
Your ShelfMade Journey
Starts Here
Begin with our free ShelfMade community, built for brands seeking foundational retail guidance, peer support, and actionable insights.
Founders ready for hands-on mentorship may be eligible for The Founders Circle, our high-touch advisory program for brands prepared to scale and expand into national retail.
See what our
Community is talking about!
Maaten
Founder of Seedly
I thought I had to do it all alone. ShelfMade gave me a proven roadmap, a clear strategy, and the kind of feedback that actually moves your business forward. Total game-changer
Jacqueline
Founder of Rabbit Foods
I was stuck in founder burnout—doing everything, getting nowhere. ShelfMade gave me the structure and support to work smarter and stop winging every step.
Maxie
Founder of Dzough
I kept comparing myself to other brands with huge followings. ShelfMade reminded me that strategy beats noise—and gave me a plan that works for my business.
Jade
Founder of Fermenteria
I had a great product but zero idea how to get it into stores. ShelfMade gave me the roadmap—and I just got my first retail PO!
Natalie
Founder of Local Sweets
I used to obsess over my logo, packaging, and website—and neglect what actually mattered. ShelfMade helped me focus on what drives sales, not just what looks good.
Kristin
Founder of Timbar
I thought getting into retail was about luck or who you know. ShelfMade taught me how to find buyers, reach out, and actually get responses.
Why This Community Exists
Building and scaling a product-based brand is hard, from manufacturing to marketing, retail to pricing, most founders try to figure it out alone and lose time (and money) doing it.
ShelfMade™ exists to cut through the noise. Inside, you’ll get proven tactics, real feedback, and a network of founders and experts who’ve done it, so you can move faster, smarter, and with confidence.
We believe in collective growth. Because when the right people connect, brands are built differently.
Who’s inside ShelfMade
Built for founders at every stage — from first idea to full-scale growth.
Early-Stage Founders
Turning ideas into real products. Learn how to get retail-ready, price for profit, and launch with confidence — without wasting time or money on the wrong steps.
From recipe to retail-ready.
Emerging Growth Brands
Doing $100K–$1M and ready to scale. Land bigger retail accounts, grow online, and expand strategically with systems that actually drive results.
From local shelves to national success.
Scaling Founders
Doing $1M–$10M+ and ready to grow smarter. Streamline operations, raise capital, and scale profitably with proven strategies that build longevity.
From growing fast to growing smart.
The Ecosystem of Experts
A vetted network of agencies, sales partners, and operators who help you execute — from retail sales and marketing to operations and growth — so you scale faster with the right team behind you.
Real support from people who’ve done it before.
Where real founders scale smarter.
Frequently Asked
Questions
1. What is ShelfMade, and who is it for?
ShelfMade™ is the first growth platform, community and ecosystem built exclusively for product-based founders who want to launch, grow,
and scale their brands with strategy—not guesswork. Whether you’re just starting out or scaling into national retail, ShelfMade gives you the
roadmap, partners, and playbooks to move faster and smarter.
Inside, you’ll learn how to price for profit, pitch retailers, grow online and in-store, and build a brand that’s built to last—with real support from
founders, experts, and buyers who’ve already done it.
2. What’s the difference between the Free Community, the Founder Circle, and 1:1 Advisory?
We offer three levels of support depending on your stage and goals:
- Free Community: Get access to free guides, tools, templates, and courses to help you start growing. You can DM founders, buyers, and experts, watch replays of all past webinars, and join conversations across every CPG topic—from retail and manufacturing to marketing and funding.
- Founder Circle: Our paid, application-only membership designed for founders who are ready for hands-on strategy, expert support, and accountability. You’ll be placed in a small group of eight founders for biweekly strategy calls, live expert sessions, and direct guidance from Ashley and her team. You’ll build your go-to-market plan, refine pricing, margins, and marketing, and access buyer contacts so you can pitch directly. Depending on your tier, we may even pitch your brand to retailers on your behalf.
- 1:1 Advisory: Our highest level of support. You’ll work directly with Ashley and her expert team to build a full retail, marketing, and operations strategy customized to your brand. It’s for founders ready to scale fast with personalized, done-with-you execution.
3. What’s included in the Free ShelfMade Community?
The Free Community is truly free—no credit card required. You’ll get:
- Free guides, templates, tools, and short courses
- A replay library of all ShelfMade expert sessions and webinars
- Access to monthly office hours with Ashley and ShelfMade Experts
- The ability to DM founders, buyers, experts, and partners directly
- Full access on desktop or mobile through our Circle app (Apple + Android)
It’s your place to explore, connect, and get value instantly before moving into deeper support.
4. What do I get inside the Founder Circle?
The Founder Circle is our high-touch membership for founders ready to move from ideas to execution. You’ll join a curated group of eight
entrepreneurs for biweekly live strategy calls and founder sessions with Ashley and the ShelfMade team.
Inside, we’ll help you:
- Build your go-to-market plan
- Lock in pricing, margins, and marketing strategy
- Access buyer contacts and retailer lists
- Learn how to find, pitch, and land retail accounts
- Scale your Amazon, Faire, TikTok, or DTC sales
- Depending on your level, we’ll even pitch your brand for you to retail buyers.
5. What if I want more hands-on help or personalized strategy?
Our 1:1 Advisory is perfect for founders ready to scale quickly with custom guidance. You’ll work directly with Ashley and her team to map out your growth plan, retail strategy, and systems for profitability. This is deep, done-with-you strategy—ideal for founders preparing for national retail or investor growth.
6. Do I get access to Ashley or other experts directly?
Yes!
- In the Free Community, Ashley hosts monthly office hours and ShelfMade Experts lead regular live sessions.
- In the Founder Circle, you’ll join biweekly live strategy calls with Ashley and her team.
- In 1:1 Advisory, you’ll work directly with Ashley to build and execute your brand’s strategy on a weekly basis.
7. What stage of founders are inside ShelfMade?
ShelfMade brings together founders from every stage of growth:
- Launching: Early-stage founders in food, beverage, beauty, wellness, and supplements who are developing their product, selling online, or in local stores—and want the roadmap to get retail-ready. $0-$1M
- Scaling: Emerging growth brands doing $1M+ in sales who are ready to expand into national retail and streamline operations, pricing, and marketing.
- National: Established brands with regional or national distribution looking to scale smarter, strengthen margins, and prepare for investment or acquisition. $5M+
You’ll find founders at every level—from startup to shelf—learning, collaborating, and growing together.
8. Where does the community live, and how do I access it?
ShelfMade is hosted on Circle.so and available on both web and mobile (iOS + Android). You can join live sessions, watch replays, DM other founders, and explore expert resources—all in one place.
9. Can I really join for free?
Yes! The Free ShelfMade Community is 100% free to join—no credit card required. You can jump in, explore courses, resources, and replays, and connect with other founders right away.
10. I’m not sure which option is right for me—how do I decide?
If you’re curious and want to explore what ShelfMade offers, start with the Free Community.
If you’re ready for deeper guidance, strategy, and expert access, apply for the Founder Circle.
And if you’re ready to scale fast with a hands-on partner by your side, work 1:1 with Ashley and her team.
11. How is ShelfMade different from other communities or accelerators?
Most communities are passive — ShelfMade is hands-on. You’re not just networking; you’re executing. We combine tactical strategy, retail access, and expert mentorship under one roof. And unlike accelerators, we meet founders where they are — whether you’re just starting or already in national retail.
