the Founders Circle
We Don't Just Talk about building
brands,
we build
them with you.
Join the private advisory group for product founders ready to get on shelf, grow sales, and scale the right way, side by side with Ashley and top CPG experts.
Everything You Need to Scale — All in One Place
The Founders Circle gives you hands-on support to build your retail, marketing, and growth strategy — plus the people and systems to execute it the right way.
Live Group Consulting
I weekly small-group calls (8–9 founders max) with Ashley + ShelfMade experts.
Hot-seat style problem solving:
sales, ops, retail, marketing, margins, team.
Walk away with clarity, action plans, and accountability every session.
The ShelfMade Resource Vault
Full access to two on-demand libraries:
ShelfMade Method → for earlier-stage founders launching right. ShelfMade Growth Framework → advanced trainings to scale beyond $25k–50k months.
Full access to two on-demand libraries:
ShelfMade Method → for earlier-stage founders launching right. ShelfMade Growth Framework → advanced trainings to scale beyond $25k–50k months.
Founder Community And Support
A vetted, founder-first network (no service provider spam).
Monthly wins & accountability built into every pod.
Direct buyer database (2,000+ verified contacts) + introductions.
Ongoing support between calls so you never feel stuck.
Sales, Retail &
Distribution
We help you refine and execute a winning growth plan — whether you’re building from scratch or scaling what’s working.
Retail + sales strategy
Buyer outreach +
retail readiness
Distribution planning + channel expansion
Pricing + promotional strategy
Broker + distributor strategy that actually delivers
Brand, Product &
Marketing
Strategy
We strengthen your brand and activate marketing that drives velocity — in-store, online, everywhere.
- Brand positioning + messaging that win buyers and shoppers
- Category + product strategy built for retail growth
- Omnichannel marketing that connects retail, DTC, and social
- Done-for-you Meta Ads (FREE for members — pay only a % of sales)
- Instacart + retail media campaigns that move units
- Demo strategies, shippers, in-caps + promo planning
- Campaign execution + growth workshops
Operations & Scale Strategy
We help you build the operational foundation to scale profitably and sustainably.
What you get in the
Founders
Circle
Your All-In-One Growth Advisory Team.. We build with you weekly.. every step of the way.
You’ll work directly with Ashley, industry experts, and founders inside small advisory pods that meet live each week. Get real-time feedback, strategy sessions, and access to the ShelfMade Resource Vault, complete with buyer contacts, templates, and systems from 15+ years in CPG.
Weekly Advisory Pods
live calls with Ashley +
ShelfMade experts
Private Expert Sessions
deep dives with top CPG pros
1:1 Strategy Calls
monthly + quarterly
sessions with Ashley
ShelfMade Resource Vault
buyer lists, templates, systems, calculators
Meta Ads Management (Free)
done-for-you ads; pay
only % of sales
Founder Network
work alongside founders,
buyers, and operators building
brands beside you
Built for Founders Who Are
Ready to Scale..
the Right Way
Founders already in market
you’ve launched, you’re selling, now you need a smarter plan to truly scale.
Brands stuck at a plateau
you’re hovering at $25K–$100K months and need real systems to grow, not more guesswork.
Operators done winging it
you want a clear, proven roadmap for sales, retail, and operations so you can stop reacting and start leading.
Founders ready to go beyond local or DTC
you’re stepping into regional/national retail and wholesale and want to play it right from day one.
Serious builders only
founders who want staying power on-shelf, not just a moment on-shelf.
Tired of brokers + advisors who overpromise and underdeliver
you want real guidance from people who’ve actually built and sold brands.
Founders who want a real advantage
the cheat code, the unfair edge, the inside track everyone else wishes they had.
90% of new product Brands
Fail
.
Only 1 in 10
Ever Break $10M in
Sales.
Most brands never clear $1M before running out of cash, margin, or momentum. Without a proven system, real connections, and direct mentorship from people who’ve built and sold brands — the odds aren’t in your favor. That’s why The Founder’s Circle exists.
Join The Founder’s Circle
Your all-in-one advisory team — helping you sell smarter, grow faster, and scale with clarity.
$999/month
with a 3 month minimum
Meet
the Experts
You’ll Build With
Alongside Ashley, you’ll learn directly from buyers, investors, and growth operators who’ve scaled real brands into thousands of retail doors.
Build Your Brand — With
the People
Who’ve Done It.
The Founder’s Circle is intentionally small, just 8–9 founders per pod.. so every member gets high-touch mentorship.
Seats fill monthly and applications close once pods are full.
👉 If you’re serious about landing accounts, protecting margins, and scaling smarter, apply now.
