Thriving on Amazon takes more than luck – it requires strong listings, smart advertising, and disciplined inventory management.

In this session, Laura Homann, Cofounder of Broadleaf Digital, will walk through the essentials of listing SEO, PPC campaigns, and inventory planning while tying each to holiday execution. Learn how to optimize listings for seasonal shoppers, build PPC campaigns that maximize visibility during peak promo weeks, and plan inventory with Amazon’s deadlines in mind.

You’ll leave with a clear playbook to not only strengthen your everyday Amazon presence but also capture the surge of holiday demand.