Landing on shelves is only step one — real success comes when people notice, share, and buy. That’s where Hummingbirds comes in.
Emily Steele, CEO & Cofounder of Hummingbirds, has helped 400+ brands like Olipop, Goodles, and MUSH turn retail launches into city-by-city creator-powered moments. With a network of 28k+ hyperlocal everyday creators across 28 U.S. cities, they’ve driven in-store buzz, authentic UGC, and local traction at retailers like Whole Foods, Sprouts, Target, Ulta, and more — without relying on overpolished influencer campaigns.
In this session, Emily will break down how brands can drive real momentum where it matters most: in the exact stores your customers shop. You’ll get a step-by-step framework to plan, launch, and scale creator-led campaigns that boost visibility, spark conversations, and make your products
move.
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“>We’ll cover:
- How to activate real people to drive shelf-level awareness in key markets
- Polished influencer content vs. everyday creators — what actually performs
- Campaign examples that moved the needle in retail: Olipop, MUSH & more
- How to structure creator campaigns around store launches, expansions, or seasonal pushes
- Tools & workflows for low-lift, high-impact UGC across your growth stack
