It’s time to launch your food or beverage brand—with clarity, confidence, and serious support.
ShelfMade Basecamp connects you directly with industry experts and fellow founders who understand exactly what you're facing.
It’s completely FREE to join. The value is immediate. And your journey gets easier by starting today.
What you'll get ImmedIately upon joInIng:
*Access to group chats with successful food and beverage founders
*Direct connections with industry experts who understand the CPG landscape
*Insider discussions on critical topics like sales strategy and retail partnerships
*A comprehensive resource library designed for launching and scaling products
*A supportive network that celebrates wins and helps solve challenges
Ready to FAST TRACK YOUR SUCCESS?
JOIN our free communITY now!
Meet Ashley
Founder of ShelfMade
Launching a brand requires relentless determination, guts, and a refusal to quit. I know because I’ve been there.
I’m an entrepreneur, brand builder, and mentor with over 15 years in the food & beverage world. I’ve built and sold four companies, generated nearly $40M in sales in just five years, and learned firsthand what it takes to scale a successful brand.
In 2013, I launched Buff Bake, a protein cookie brand that quickly landed in major retailers like Vitamin Shoppe, GNC, and Whole Foods. Then came Spudsy—turning imperfect sweet potatoes into a snacking sensation now sold in over 20,000 stores nationwide. Today, I lead Sprinkles CPG, the sister company to the iconic Sprinkles Cupcakes, spearheading retail expansion into 4,000 Walmart, 2,000 Target, Costco, Albertsons and Kroger nationwide!
But enough about me—my focus now is on you.
We built ShelfMade so food & beverage founders don’t have to figure it all out alone. No more guesswork, wasted money, or feeling stuck. This is your shortcut to success—a proven roadmap with expert guidance, real strategies, and a community that’s got your back.
Let’s build your dream brand—together.
– Ash