Too many early-stage brands grow revenue but bleed margin—leaving them reliant on loans or lines of credit to stay afloat. In this expert session, food industry financial strategist Sarah Delevan will walk you through her signature Profitability by Design method: a practical approach to building strong product, channel, and business margins that support real, debt-light growth.

With 15+ years supporting emerging food brands and regional food systems, Sarah helps founders shift from reactive financial decisions to strategic planning grounded in data and clarity. Whether you’re pre-launch or scaling toward your first million, this session will help you rethink how profitability actually works—and how to design your business for sustainability, not just survival.<action-text-attachment content-type="vnd.rubyonrails.horizontal-rule.html" content="


“>💡 Perfect for brands looking to:

Bring your questions—Sarah will break it down in a way that actually makes sense.

Join the ShelfMade List

Be first to know about new events, courses, and opportunities for CPG founders.