Built for product founders who are done figuring it out alone.
ShelfMade is your shortcut to growth. A private, no-fluff community where product founders get real answers, expert strategy, and hands-on support to build their brands with confidence. We offer three ways to join so you get the right access for your stage: free chatrooms, weekly expert calls, live office hours, and private mentorship.
You’ll also get access to the proven templates and step-by-step resources we’ve used to build and scale household-name brands, plus the opportunity to unlock 2,000+ verified buyer contacts to help get your product into stores on your own!
Scroll down to explore everything that’s waiting for you inside.
Building or scaling a product brand alone is overwhelming.. every hat, every decision, no clear path. ShelfMade gives you the guidance, connections, and proven tools to skip the guesswork and grow faster.
A network of founders & experts who open doors
Weekly expert calls & live feedback to solve challenges in real time
Proven tools & templates to save time and costly mistakes
Direct access to buyers and experts who’ve done it successfully
Inside ShelfMade, you’re not just building a brand.. you’re building it right!
Chat with founders and experts in your niche—food, beauty, wellness, and more. Topic-specific threads on sales, marketing, ops, and manufacturing mean you get fast, relevant answers from people who actually get your category. It’s like having a custom expert network in your pocket.
Join live sessions with industry experts covering what matters now from how to pitch buyers to optimizing margin and forecasting inventory. Each month, you’ll get real-time strategies, honest founder advice, and actionable insights you can apply immediately.
Drop into live weekly office hours with ShelfMade’s founder and rotating experts. Bring your questions, roadblocks, or ideas and get real-time feedback on anything from pricing and positioning to pitch prep and scaling strategy.
Access the exact templates, trackers, and pitch decks we’ve used to launch and scale successful brands. From buyer email scripts to PO trackers and retail pricing calculators — save time, skip mistakes, and stay organized like a pro.
Binge short-form, no-fluff video lessons and playbooks across everything from retail strategy to manufacturing, finance, and operations. Built to be founder-friendly, easy to access, and updated with what’s working right now.
Need more personalized help? Book 1:1 calls with vetted ShelfMade Experts — buyers, marketers, ops leaders, finance pros, and more. Get direct advice tailored to your stage, your category, and your real-world challenges.
Action-takers & builders.
Access to Chat Rooms
Vetted Partner Directory
Talk to an Expert 1:1
Weekly Expert Calls
Weekly Office Hours
Call Replay Library
Self Paced Courses
Direct Messaging Turned on
Sales, Marketing, Ops, Fundraising Vaults
Private Founders Chat Room
Private Bi-Weekly Strategy Calls
National Chain Account Contacts
Independent Account Contacts
Food Service Account Contacts
Private 1:1 Quarterly Strategy Session
High-intent founders seeking hands-on support.
Access to Chat Rooms
Vetted Partner Directory
Talk to an Expert 1:1
Weekly Expert Calls
Weekly Office Hours
Call Replay Library
Self Paced Courses
Direct Messaging Turned on
Sales, Marketing, Ops, Fundraising Vaults
Private Founders Chat Room
Private Bi-Weekly Strategy Calls
National Chain Account Contacts
Independent Account Contacts
Food Service Account Contacts
Private 1:1 Quarterly Strategy Session
Real tools. Real mentorship. Real momentum.
Whether you’re launching your first product or scaling into national retail, ShelfMade gives you the strategy, structure, and support you’ve been missing.
